Best Digital Marketing Campaign
of the Year Award

This award recognizes outstanding digital marketing strategies that enhance public sector communication and citizen engagement. Public sector organizations, government agencies, and individuals behind impactful digital marketing campaigns are encouraged to enter, showcasing measurable outcomes and innovative approaches to engaging the public.

• Strategy, Creativity & Audience Insight: Entrants must demonstrate a clear, well‑defined digital marketing strategy built on strong audience insight, creative messaging, and an understanding of public‑sector communication needs. This can include campaign planning, channel selection, and alignment with organisational goals.
• Execution & Innovation Across Digital Channels: Entries should highlight how the campaign leveraged innovative digital approaches, such as social media, video, content marketing, data‑driven targeting, or multi‑channel integration, to effectively reach and engage the public.
• Measurable Outcomes & Public Engagement Impact: Entrants must show tangible results, including metrics such as reach, engagement, behavioural change, traffic increases, conversion rates, or improved citizen awareness. Evidence of meaningful impact on public understanding or participation is essential.
• Effectiveness, Value & Replicability: Entries should demonstrate strong return on investment, efficient use of public resources, and clear lessons that can be applied across other departments or future campaigns.